Online Marketing
Lets discuss Online Marketing. Imagine, if you will, that you have found the most amazing product you have ever seen and you just KNOW it will sell like hotcake's. You look for ways to get the word out and someone talks about online marketing. Now you want to know "What is online marketing?" so you go to the Internet to find out.
The Basis Of Online Marketing.
You have just performed the basis of online marketing in your search for what it is. Online marketing is a platform for presenting products and services for sale to customers. These products/services can be one of original creation by you or one that was created by someone else. This cuts the term online marketing into two distinct divisions; online marketing and affiliate marketing.
Online marketing is a broad term used to identify the activity of promoting a specific item(s) to the Internet public. You have a product or service that you want to sell. You would need a website to bring interested visitors to and a way of taking payment from them as they decide to purchase your item(s).
Process Of Promoting a Product or Service.
Online marketing is the process of promoting that product/service. It covers
- Gaining visibility,
- Driving traffic,
- Making conversions
- Increasing the ROI of your site.
The Internet has revolutionized the marketing industry over the last 10 to 20 years or so. It used to be a secondary method of advertising. Now, however, it is a rocket propelled business incubator that shows no sign of slowing down. This is due to the immense growth of Internet users who do everything online. These people shop, go to school, create products, buy household items and even search for babysitter's online. The possibilities are truly endless and are set to grow even further in coming years. The advent of the cell phone has evolved and is on the move now. People are actually using their cell phones to access the Internet. This has exponentially increased the web audience and isn't slowing down any time soon.
So what does this all mean to the web business owner?
In a nutshell, it means that your marketing efforts can effectively be in front of someone somewhere all the time. The mobile device options alone increase your visibility by somewhere around 15%. If there are 25 million mobile device users, that is a whopping 3,750,000 people that you wouldn't have had access to with just the PC and laptop users. In terms of affiliate businesses, that type of viewer ship means a greater rate of conversion (getting a visitor to purchase). It is a fact that the more people that see your product, the better your chances of making a sale.
Usually, this is somewhere around the 5% to 10% mark for excellent conversion rates. In numbers, that is 5 to 10 sales for every 100 visitors. Can you see the potential of having 3.75 million more people seeing your site? At an average of 7% conversion, you would potentially have 262,500 sales! Plug in your product's price tag to see the BIG picture! THAT is what online marketing is; a way for the common person to get their share of the pie. All you need to do is get out there and take your slice!
